Work

Play to Your Strengths

Roofing

Roofing footage is excellent because the before and after contrast is so great. Time lapse videos work well and create a satisfying viewing experience.

Roofers are constantly solving problems or preventing problems which create an opportunity for easy story telling.

Excavation

Heavy equipment is fascinating to watch for kids and adults. Time lapse videos shot with an action camera are very watchable. Narrate about the particular problem you are solving, the equipment you are using, tips for new operators, or things you have learned the hard way.

Plumbing

Use video as a method to recruit new employees. Show how the trade is a great and lucrative career. Showcase tools, techniques, and pro tips. Make product recommendations specific to your geographic area. Give future customers an idea how billing works, and what types potential risks are associated with different repair methods.

Framing

Make short videos showing the unique and challenging moments of framing. Maybe standing up a large wall, flying trusses, or working high off the ground. Make videos reviewing tools, sharing tips you have learned over your career, providing suggestions on how to estimate costs, pros / cons of various building materials, setting client expectations about timing/site conditions and dispelling myths.

Manufacturing

Make videos showing how your products are made, how they are used, and what separates them from the competition. Show what makes your employees choose to work for you, how you develop new products, how to use and install your products. Show videos reviewing tools and materials, and give advice for people looking to follow in your footsteps as an industry leader.

Landscaping

Show before and after videos of new installs and makeovers. Provide maintenance tips for your current and future customers. Answer all the classic questions you receive about plants, planting, gardening, and dirt work. Make videos comparing hardscape products and methods and informing your future customers so they can make informed decisions.